MBA in Marketing Management

Gain a deeper understanding of the various functions and principles of marketing which can be practically applied in the corporate world at regional and global level.

Program Features

Program Structure

Career Options

Eligibility

Highlights:

  • The two-year Online MBA in Marketing Management program (Blended and ODL mode) provides a more in-depth understanding of the various functions and principles of marketing that can be applied in the workplace.
  • The online MBA in Marketing Management program has been updated to reflect the changing business landscape.
  • Explores modern marketing techniques and provides an understanding of marketing on a regional and global scale.
  • Understand management concepts and apply them to marketing management.
  • Navigate the marketing segment, which includes both traditional and modern marketing, effectively.
  • If you successfully complete the Online MBA in Marketing Management program, you will be awarded a Master of Business Administration (Distance) degree.

Outcomes:

  • Create a marketing strategy that is both cost-effective and yields the best results.
  • Determine the target markets and create communication that speaks to them in their language.
  • Create efficient marketing strategies and integrated marketing campaigns.
  • Improve existing customer relationships and turn them into brand advocates.
  • Give you a competitive advantage and aid in the development of a successful business career

All Subjects has 4 credits.

Semester 1: Subjects 

  • Management Theory and Practice
  • Organisational Behaviour
  • Marketing Management
  • Business Economics
  • Financial Accounting & Analysis
  • Information Systems for Managers

Semester 2: Subjects 

  • Business Communication
  • Essentials of HRM
  • Business Law
  • Strategic Management
  • Operations Management
  • Decision Science

Semesster 3: Subjects 

  • Brand Management
  • Consumer Behaviour
  • Marketing Strategy
  • Customer Relationship Management
  • Sales Management
  • International Marketing

Semester 4: Subjects 

  • Services Marketing
  • Marketing Research
  • Digital Marketing
  • Business: Ethics, Governance & Risk
  • Research Methodology
  • Project

Gain a competitive advantage using the right tools and resources to build a sustainable and profitable business. The program prepares you for a variety of roles, including:

  • Product Manager 

            Develop products by conducting market research and assessing the competition. Make a production              schedule, develop marketing strategies, and launch new products.

  • Market Research

Determine how to shape, advertise, and market their products and services based on consumer preferences.

  • Brand Manager

            Plan and carry out all communications and media actions across all channels, including online and social              media.

  • Marketing Manager

            Create, implement, and execute profitable strategic marketing plans.

  • Media Planning & Buying

            Meet with clients to learn about their advertising strategies and to demonstrate the most effective media              combinations.

  • PR Manager

            Create and maintain a positive public image for the organization by communicating achievements and                  other relevant news.

  • Bachelor's Degree (10+2+3) in any discipline from a recognized university or an equivalent degree recognised by the Association of Indian Universities (AIU) with at least 50% marks at the graduation level.
  • OR a Bachelor's Degree (10+2+3) in any discipline from a recognized university, or an equivalent degree recognised by the Association of Indian Universities (AIU), with less than 50% marks at the graduation level and a minimum of two years of work experience.
  • Option 1: Full Payment of Fees (in INR)
  • Option 2: Annual payment (in INR) 91,000Pro# 79,000 Prime 168,000Pro# 144,000 Prime
  • Number of Years 2
  • Option 3: Payment of fees by semester (in INR) 48,000Pro# 42,000 Prime No. of Semesters 4
  • Students can choose between two modes of lecture delivery: #Pro & Prime 
  • Pro: The Pro mode allows students to view recorded lectures as well as live interactive lectures.
  • Prime: The Prime delivery mode allows students to view recorded lectures. 
  • Prime+: The Prime+ mode allows students to choose access to live-interactive lectures.

Contact a student counselor for a more detailed understanding of the fee structure.

  • All admissions are subject to Rs. 1,200/- processing fee.
  • At the time of registration, an initial fee of Rs. 5,000/- will be collected from the program fee.
  • Detail fee information can be downloaded.
  • The above-mentioned fee structure is subject to change at the University's discretion. Any payment made by Demand Draft should be made payable to "SVKM's NMIMS" in Mumbai.
  • Furthermore, students must pay an examination fee of Rs 600/- per subject.
  • You can now get a loan to pay your program fees even if you don't have a credit card.
  • EMI (3, 6, 9, 12 months) is available through credit cards issued by the following banks: HDFC Bank, ICICI Bank, Axis Bank, Citi Bank, Standard Chartered Bank, HSBC Bank, SBI, and Kotak Mahindra Bank.

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